Index

Symbols

.app file extension, Mobile Provisioning File
.crash file extension, Organizer
.ipa file extension, Mobile Provisioning File
.plist file extension, Organizer
148Apps website, Categories and search, Categories and search
3G network, Fundamentals of all devices, iPhone, iPhone, iPhone, iPad, iPad
“Here, Icon Icon!” (online article), Design
“How to Write a Social Media Press Release” (online article), Launch Checklist
“iPhone App Icon Design: Best Practices” (online article), Design
“The Definitive Guide to iPhone App Market Sizing” (online article), Your app’s best-case scenario
“The Lean Startup” philosophy, Traits of the right customer

A

accelerometer, Fundamentals of all devices
Acorn tool, Third-Party Tools
ad hoc distribution, Development App
addressable market, Your app’s best-case scenario
AdMob website, Your app’s best-case scenario
advertising, Mobclix: Krishna Subramanian, iAd, Additional Promotion
Free + Advertising revenue model, Revenue models, Revenue models
iAd platform, Revenue models, Mobclix: Krishna Subramanian, Game Center
paid advertising, Surveys and the “social” web
agencies for development team, Independent contractors
Agile Web Solutions, Agile Web Solutions: Roustem Karimov
agreements and contracts, Registration and Enrollment
with App Store, for paid applications, Registration and Enrollment
with development team, Agreements and protection
Allan, Alasdair (author, Learning iPhone Programming), Your App Store App “Binary”
Alvarez, Cindy (product manager, KISSmetrics), KISSmetrics: Cindy Alvarez
Amazon Mechanical Turk, Surveys and the “social” web
analytics, Analytics
evaluating, Quantitative feedback
interviews regarding, TapMetrics: Christopher Brown, Flurry: Peter Farago
answer sites, Additional Resources
Answers OnStartups website, Additional Resources
APN (Apple Push Notification Service), Fundamentals of all devices
App Advice website, Categories and search
app icon, Design, Translating wireframes to screens, Checklist for App Store Submission, Version Information
App Store, App Summary and binary upload
approval process, App Summary and binary upload
categories in, Categories and search, Rights and Pricing, TapMetrics: Christopher Brown
customer feedback in, App Store listing and customer feedback, Launch Checklist, Qualitative feedback
Featured apps in, The App Store
popularity of, You Have an App Idea...Now What?
rejections by, Version Information
reasons for, Version Information
remedying, Status and status history
researching apps in, Looking at the Numbers
searching, Categories and search
by keywords, Categories and search
by release date, Ongoing awareness
status of app in, Status and status history
submitting apps to, Checklist for App Store Submission, More “beta” testing
App Store button, Website
appFigures tool, Quantitative feedback
Appirater tool, Other tools for feedback
Apple Developer Forums, Additional Resources
Apple ID, Registration and Enrollment
Apple Push Notification Service (APN), Fundamentals of all devices
Apple-provided apps, Fundamentals of all devices
APPlyzer website, Gleaning insights through rankings
Appolicious website, Categories and search
approval process, App Summary and binary upload
apps, Conventions Used in This Book, You Have an App Idea...Now What?
addressable market for, Pricing
Apple-provided apps, Fundamentals of all devices
Availability Date of, App Information, TapMetrics: Christopher Brown
categories for, Categories and search, Rights and Pricing, TapMetrics: Christopher Brown
assigning, Categories and search, Version Information, TapMetrics: Christopher Brown
rankings in, Gleaning insights through rankings
viewing in App Store, Categories and search
commitment to, Your Heart and Brain, Costs
competition between, Blue Ocean Strategy
concept apps, Creating a Concept App
copyright information for, Rights and Pricing
development of. See development, The App Store
Featured apps, The App Store
features in, deciding, Approaching App Innovation, Ways to save, Releases, Features, and Updates
for updates, Releases, Features, and Updates, Agile Web Solutions: Roustem Karimov, Managing the scope of updates
interviews regarding, GetAppsDone.com: Davide Di Cillo, Tapbots: Paul Haddad and Mark Jardine, Agile Web Solutions: Roustem Karimov, Hog Bay Software: Jesse Grosjean
goals of, Quantifying Your App, Digital Post: Mike Rundle
idea for, evaluating, Looking at the Numbers
innovation, assessing, Your Heart and Brain
passion for idea, Approaching App Innovation
quantifying (justifying) app, Quantifying Your App
researching App Store, Looking at the Numbers
your abilities and resources, assessing, Know Thyself and Thy Resources
installing on a device, Making Your App Better Before It Reaches the App Store, Building onto a device
keywords for, Categories and search, Checklist for App Store Submission
launching, Launching Your App (Phase 5), Grades: Jeremy Olson
life cycle of, How This Book Is Organized
life span of, tap tap tap: Phill Ryu, Assessing Your App’s Future
listing (description) for, Categories and search, Your App’s Description, Checklist for App Store Submission, Obsessive customer support
marketing. See marketing, Rights and Pricing
metadata for, Rights and Pricing
name of, Your App’s Description, Checklist for App Store Submission
networks of, Additional Promotion
personality of, Design
positioning statement for, Finding crash logs on your computer
pricing of. See pricing, Quantifying Your App
quantifying (justifying), Quantifying Your App
app type affecting, Revenue models
best case scenario, Your app’s best-case scenario
pricing affecting, Pricing
rankings affecting, Gleaning insights through rankings
revenue model affecting, Quantifying Your App
rankings of, Gleaning insights through rankings
releases of. See releases, Looking at the Numbers, Digital Post: Mike Rundle
researching, Looking at the Numbers, Digital Post: Mike Rundle
revenue models for, Quantifying Your App, Mobclix: Krishna Subramanian
running in background, iOS 4
SKU number of, App Store Submission
success of, Digital Post: Mike Rundle, tap tap tap: Phill Ryu
characteristics for, Digital Post: Mike Rundle, tap tap tap: Phill Ryu
evaluating, Assessing Your App’s Future
likelihood of, You Have an App Idea...Now What?
third-party apps, Terms
types of, App type
updates to. See updates to app, Categories and search
Appsaurus website, Categories and search
Appsfire website, Categories and search
AppStoreHQ, AppStoreHQ: Chris DeVore
AppViz tool, Quantitative feedback
architecture of app, Development
Arrivals website, What’s coming
Articles app, Smule: Jeff Smith
AudioBookShelf app, Releases, Features, and Updates
feature list for, Releases, Features, and Updates
listing for, App Store listing and customer feedback, Your App’s Description
auto-capitalization feature, Fundamentals of all devices
auto-correction feature, Fundamentals of all devices
Availability Date, App Information, TapMetrics: Christopher Brown

B

background, running apps in, iOS 4
Backup Extractor, iPhone Backup Extractor
Balogh, Dominik (President, PoweryBase, Inc.), TapMetrics: Christopher Brown
Balsamiq Mockups for Desktop, Creating wireframes, Balsamiq Studios: Peldi Guilizzoni
beta testing, Installing through the iPhone Configuration Utility
feedback from, Make Testing “Real”, Finding crash logs on your computer, Hog Bay Software: Jesse Grosjean, Mariner Software: Michael Wray
for updates, Managing the scope of updates
recruiting testers for, Recruit beta testers
Bills ~ On your table app, PoweryBase: Dominik Balogh
binary version, Your App Store App “Binary”
creating, Your App Store App “Binary”
uploading, App Summary and binary upload
Blank, Steve (author, The Four Steps to the Epiphany), Who Are Your Customers?
blogging, Screenshot “sneak peeks”, Website, Launch Checklist
Blue Ocean Strategy (Harvard Business Press), Your Heart and Brain
Bluetooth, Fundamentals of all devices
books and articles, Your Heart and Brain
Blue Ocean Strategy (Harvard Business Press), Your Heart and Brain
Learning iPhone Programming (O’Reilly), Your App Store App “Binary”
Tapworthy: Designing Great iPhone Apps (O’Reilly), Design and Development
The Entrepreneur’s Guide to Customer Development (Cooper-Vlaskovits), Customer interviews
The Four Steps to the Epiphany (Cafepress.com), Who Are Your Customers?
The Twitter Book (O’Reilly), Surveys and the “social” web
Twitter For Dummies (Wiley), Use Twitter
Ultimate Guide to Google AdWords (Entrepreneur Press), Surveys and the “social” web
Waiting for Your Cat to Bark? (Thomas Nelson, publisher), Who Are Your Customers?
“Here, Icon Icon!” (online article), Design
“iPhone App Icon Design: Best Practices” (online article), Design
“The Definitive Guide to iPhone App Market Sizing” (online article), Your app’s best-case scenario
Boxcar app, Revenue models
Brown, Christopher (co-founder, TapMetrics), TapMetrics: Christopher Brown
bugs, finding. See debugging; testing, iPhone, iPhone

C

camera in iPhone, iPhone, iPhone
categories for apps, Categories and search, Rights and Pricing, TapMetrics: Christopher Brown
assigning, Categories and search, Version Information, TapMetrics: Christopher Brown
rankings in, Gleaning insights through rankings
viewing in App Store, Categories and search
cellular network. See 3G network, Feedback and Bugs
changelog (release notes), Feedback and Bugs
Clark, Josh (author, Tapworthy: Designing Great iPhone Apps), Design and Development
commitment to app, Approaching App Innovation, Costs
Compass app, iPhone
competition between apps, Blue Ocean Strategy
concept apps, Creating a Concept App
confidentiality agreements, Agreements and protection
contact information for this book, Safari® Books Online
Contacts app, Fundamentals of all devices
contests, Additional Promotion
contractors, independent, Where to Look
contracts. See agreements and contracts, How This Book Is Organized
conventions used in this book, How This Book Is Organized
Cooper, Brant (author, The Entrepreneur’s Guide to Customer Development), Customer interviews
copyright information, Rights and Pricing
cost of app. See pricing, Looking in the mirror, Agreements and protection, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore
cost of development, Looking in the mirror, Agreements and protection, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore
Craigslist, finding customers using, Surveys and the “social” web
crash logs, Quantitative feedback
cross-app promotion, Additional Promotion
Cultured Code’s Arrivals website, What’s coming
customer development model, Who Are Your Customers?, Customer interviews, KISSmetrics: Cindy Alvarez
customer feedback, App Store listing and customer feedback, Launch Checklist, Qualitative feedback
from beta testing, Make Testing “Real”, Finding crash logs on your computer, Hog Bay Software: Jesse Grosjean, Mariner Software: Michael Wray
in App Store, App Store listing and customer feedback, Launch Checklist, Qualitative feedback
interviews regarding, Sophiestication Software: Sophia Teutschler
prompting for, Other tools for feedback
customer support, Customer feedback and support, Listening and Learning
in app support and guidance, Devices and resolutions, Analytics
on app website, Website
customers, Terms
as beta testers, Going Beta, Recruit beta testers
as earlyvangelists, Who Are Your Customers?
creativity of, Smule: Jeff Smith
design considerations for, Design, Devices and resolutions
device customizations by, The “touch” generation
finding, How to Find Your Customers
following on Twitter, Use Twitter
identifying characteristics of, Why Customers? Why Now?
initial contact with, Customers Are the Key, Surveys and the “social” web
interviewing, Making initial contact, Defining v1.0
maintaining relationships with, Customers Are the Key, Listening and Learning
noncustomers, Blue Ocean Strategy
potential number of. See addressable market, Making it more practical
priorities of, Making it more practical
ratings and reviews from, App Store listing and customer feedback, Launch Checklist, Qualitative feedback
role in marketing, Changing Your Marketing Mindset
showing wireframes to, Creating wireframes
surveying, Surveys and the “social” web
tracking app usage with analytics, Preparing for the App Store Submission
Cut, Copy, & Paste feature, Fundamentals of all devices

D

David, Romain (Director of Mobile Products, Lumos Labs), Lumos Labs: Romain David
de With, Sebastiaan (author, “Here, Icon Icon!”), Design
debugging, Feedback and Bugs
description of app. See listing for app, Design and Development
design, Design and Development
aesthetic considerations, Design and Development
device differences affecting, iPhone versus iPad, Translating wireframes to screens, Agile Web Solutions: Roustem Karimov
Human Interface Guidelines (HIG), User experience design
interface metaphors in, Design
iterations of, Screens and Prototypes
of app icon, Design
personality of, Design
standard controls in, Design
templates for, iPhone versus iPad
user considerations for, Design, Devices and resolutions
wireframes for, Understanding Wireframes
creating, Creating wireframes, Balsamiq Studios: Peldi Guilizzoni
translating to screens, iPhone versus iPad
designer, Costs, Ways to save, AppStoreHQ: Chris DeVore
cost of, Costs, Ways to save, AppStoreHQ: Chris DeVore
importance of, for iPad apps, Digital Post: Mike Rundle
role of, Product management
developer, Terms
cost of, Costs, Ways to save, AppStoreHQ: Chris DeVore
role of, Design, AppStoreHQ: Chris DeVore, Development
developer community, Grades: Jeremy Olson
Developer Program, Tips and Tools
development, Terms
cost of, Looking in the mirror, Agreements and protection, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore
debugging, Feedback and Bugs
interviews regarding, Tapbots: Paul Haddad and Mark Jardine, Agile Web Solutions: Roustem Karimov
managing, Product management, Staying Organized
plan (roadmap) for, The Development Process
process of, What You Need to Use This Book, Getting a Working App, Finishing touches
programming, Programming and integration
prototypes, Screens and Prototypes
release numbering, Tasks and tickets, Rights and Pricing
repositories for, Programming and integration
tasks (issues), tracking, Managing Your App’s Progress
technical architecture for, Development
testing. See testing, Looking in the mirror, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore, Design and development tasks
time required for, Looking in the mirror, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore, Design and development tasks
tuning and optimization, Repositories and source code
development team, Terms
agencies for, Independent contractors
agreements with, Agreements and protection
finding, For Hire: Identifying Help, Vetting Help, Ways to save, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore
independent contractors for, Where to Look
portfolios from, Vetting Help
roles of, Your App Team, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore
skills and experience of, Know Thyself and Thy Resources, Digital Post: Mike Rundle, Your App Team, Ways to save
vetting, Vetting Help
development version, testing on device, Making Your App Better Before It Reaches the App Store
devices. See also display; iPad; iPhone; iPod touch, Fundamentals of all devices
features common to all devices, Fundamentals of all devices
installing app on, Making Your App Better Before It Reaches the App Store, Building onto a device
number of, running iOS, Your app’s best-case scenario
provisioning profile for, Registering a Device with the Provisioning Portal
registering with Provisioning Portal, Registering a Device with the Provisioning Portal
UDID for, Making Your App Better Before It Reaches the App Store, Installing Your App
DeVore, Chris (executive chairman, Mobilmeme, Inc.), AppStoreHQ: Chris DeVore
Di Cillo, Davide (founder, GetAppsDone.com), GetAppsDone.com: Davide Di Cillo
differentiators. See innovation, Digital Post: Mike Rundle, Screenshot “sneak peeks”
Digital Post app, Digital Post: Mike Rundle, Screenshot “sneak peeks”
display, Summary
iPad, iPhone, iPhone versus iPad, Devices and resolutions
iPhone, iPhone versus iPad, Devices and resolutions
rotation of, Fundamentals of all devices, iPad
Distimo website, Your app’s best-case scenario

E

earlyvangelists, Who Are Your Customers?
Eisenberg, Bryan (author, Waiting for Your Cat to Bark?), Who Are Your Customers?
Eisenberg, Jeffrey (author, Waiting for Your Cat to Bark?), Who Are Your Customers?
email, Qualitative feedback
feedback from, Qualitative feedback
launch announcement on, Launch Checklist
marketing using, Phase 2, Recruit beta testers, Launch Checklist
sign-up on app website, Website
Endloop iMockups for iPad, Creating wireframes
Enigmo app, Revenue models
Exit Strategy NYC app, Your app’s best-case scenario
experience of development team, Know Thyself and Thy Resources, Digital Post: Mike Rundle, Your App Team, Ways to save

F

Facebook Ads, Surveys and the “social” web
FaceTime video chat, iPhone
Farago, Peter (VP, Flurry), Flurry: Peter Farago
fast app switching, iOS 4
Featured apps, The App Store
features in app, deciding, Approaching App Innovation, Ways to save, Releases, Features, and Updates
for updates, Releases, Features, and Updates, Agile Web Solutions: Roustem Karimov, Managing the scope of updates
interviews regarding, GetAppsDone.com: Davide Di Cillo, Tapbots: Paul Haddad and Mark Jardine, Agile Web Solutions: Roustem Karimov, Hog Bay Software: Jesse Grosjean
feedback, Quantitative feedback
analytics, Quantitative feedback
crash logs, Quantitative feedback
Financial Reports area, iTunes Connect, Quantitative feedback
from customers, App Store listing and customer feedback, Launch Checklist, Qualitative feedback
from beta testing, Make Testing “Real”, Finding crash logs on your computer, Hog Bay Software: Jesse Grosjean, Mariner Software: Michael Wray
in App Store, App Store listing and customer feedback, Launch Checklist, Qualitative feedback
interviews regarding, Sophiestication Software: Sophia Teutschler
prompting for, Other tools for feedback
from email, Qualitative feedback
from Twitter, Qualitative feedback
Google Alerts, Qualitative feedback
monitoring, Into the App Store
negative, assessing, Assessing Your App’s Future
qualitative, Monitoring Feedback
quantitative, Monitoring Feedback, Quantitative feedback
Sales and Trends area, iTunes Connect, Qualitative feedback
Fileitup Media, appFigures: Ariel Michael
Financial Reports area, iTunes Connect, Quantitative feedback
Fitton, Laura (author, Twitter For Dummies), Use Twitter
Flarup, Michael (author, “iPhone App Icon Design: Best Practices”), Design
Flurry website, Your app’s best-case scenario, Flurry: Peter Farago
fonts used in this book, How This Book Is Organized
Four Actions Framework, Blue Ocean Strategy
Free + Advertising revenue model, Revenue models, Revenue models
Free revenue model, Revenue models, Revenue models

G

Game Center, Multitasking
Gemmel, Matt (developer), The “touch” generation
geographic markets for releases, Rights and Pricing, TapMetrics: Christopher Brown
GetAppsDone.com website, GetAppsDone.com: Davide Di Cillo
Gift this App feature, Additional Promotion
giveaways, Additional Promotion
goals of app, Quantifying Your App, Digital Post: Mike Rundle
Google AdWords, Surveys and the “social” web
Google Alerts, Qualitative feedback
GPS, iPhone
Grades app, Grades: Jeremy Olson
Grosjean, Jesse (founder, Hog Bay Software), Finding crash logs on your computer
Guilizzoni, Peldi (CEO, Balsamiq Studios), Balsamiq Studios: Peldi Guilizzoni
gyroscope, iPhone

H

Haddad, Paul (founder, Tapbots), Tapbots: Paul Haddad and Mark Jardine
Heartbeat tool, Quantitative feedback
help. See customer support, Design
HIG (Human Interface Guidelines), User experience design
Hockey open source framework, Feedback and Bugs
Hog Bay Software, Finding crash logs on your computer
Human Interface Guidelines (HIG), User experience design

I

iAd platform, Revenue models, Mobclix: Krishna Subramanian, Game Center
icon for app, Design, Translating wireframes to screens, Checklist for App Store Submission, Version Information
idea for app, evaluating, Looking at the Numbers
innovation, assessing, Your Heart and Brain
passion for idea, Approaching App Innovation
quantifying (justifying) app, Quantifying Your App
researching App Store, Looking at the Numbers
your abilities and resources, assessing, Know Thyself and Thy Resources
Illusion Labs website, iPad
iMockups for iPad, Creating wireframes
In App Purchases revenue model, Revenue models, Revenue models, Revenue models, Fundamentals of all devices, iAd
independent contractors, Where to Look
Infinite Labs’ Mover+ tool, Third-Party Tools
innovation, Your Heart and Brain, PoweryBase: Dominik Balogh
installing app on a device, Making Your App Better Before It Reaches the App Store, Building onto a device
Interface app, Creating wireframes
interface metaphors, Design
Internet access, Fundamentals of all devices, iPhone, iPad
with 3G network, Fundamentals of all devices, iPhone, iPad
with WiFi, Fundamentals of all devices, iPad
interviewing customers, Making initial contact, Defining v1.0
iOS, Fundamentals of all devices, iOS 4
iOS Dev Center website, Registering a Device with the Provisioning Portal
iOS Developer Enterprise Program, Installing Your App
iOS Developer Program, Tips and Tools
iOS Provisioning Portal, Registering a Device with the Provisioning Portal
iOS Reference Library, Additional Resources
iOS SDK (software development kit), iOS SDK
iPad, iPhone, Summary
apps exclusively for, App type
design issues regarding, iPhone versus iPad, Translating wireframes to screens
development issues specific to, Digital Post: Mike Rundle, Sophiestication Software: Sophia Teutschler
price of apps for, Pricing
usability results for, iPhone versus iPad
iPhone, Terms, iPod touch, Summary
design issues regarding, iPhone versus iPad, Translating wireframes to screens
iPhone 3G, iPod touch
iPhone 3GS, iPhone
iPhone 4, iPhone
price of apps for, Pricing
iPhone apps, Terms, App type
iPhone Backup Extractor, iPhone Backup Extractor
iPhone Configuration Utility, Installing through the iPhone Configuration Utility
iPhone Screentaker tool, Third-Party Tools
iPod app library, Fundamentals of all devices
iPod touch, iPod touch, Summary
issues, tracking, Managing Your App’s Progress
iTunes Connect, Checklist for App Store Submission
Financial Reports area, Quantitative feedback
Sales and Trends area, Qualitative feedback
iTunes Store, accessing App Store from, Looking at the Numbers
iTunes, installing apps through, Mobile Provisioning File

J

Jardine, Mark (founder, Tapbots), Tapbots: Paul Haddad and Mark Jardine
justification for apps. See quantifying apps, Agile Web Solutions: Roustem Karimov

K

Karimov, Roustem (CEO, Agile Web Solutions), Agile Web Solutions: Roustem Karimov
keyboard functions, Fundamentals of all devices
Keynote tool, Creating wireframes
keywords for app, Checklist for App Store Submission
assigning, Checklist for App Store Submission
searching App Store by, Categories and search
Kim, Arnold (owner, TouchArcade website), Grades: Jeremy Olson
Kim, W. Chan (author, Blue Ocean Strategy), Your Heart and Brain
KISSmetrics, KISSmetrics: Cindy Alvarez

L

landing pages, Email marketing
launching apps, Launching Your App (Phase 5), Grades: Jeremy Olson
Learning iPhone Programming (O’Reilly), Your App Store App “Binary”
legal agreements, Agreements and protection
life cycle of app, How This Book Is Organized
life span of app, tap tap tap: Phill Ryu, Assessing Your App’s Future
lighter apps, Blue Ocean Strategy
listing (description) for app, Categories and search, Your App’s Description, Checklist for App Store Submission, Obsessive customer support
Lite and Pro revenue model, Revenue models, Revenue models
LiveView tool, Creating wireframes
local media, Additional Promotion
local notifications, Multitasking
location-based services, Fundamentals of all devices, iPhone
Loodberg, Carl (CEO, Illusion Labs), iPad
Lumos Labs, Lumos Labs: Romain David

M

MacDevCrashReporter tool, Quantitative feedback
MacRumors website, Grades: Jeremy Olson
Mail app, Fundamentals of all devices
MajicRank website, Gleaning insights through rankings
management of development process, Your App Team, Managing Your App’s Progress
Maps app, Fundamentals of all devices
Mariner Software, Mariner Software: Michael Wray
marketing. See also advertising, Pricing
addressable market, calculating, Pricing
App Store listings as, App Store listing and customer feedback
beginning of, Why Customers? Why Now?
blogging, Screenshot “sneak peeks”, Website, Launch Checklist
contests, Additional Promotion
cross-app promotion, Additional Promotion
customers’ role in, Changing Your Marketing Mindset
email, Phase 2, Recruit beta testers, Launch Checklist
for updates, Submitting your update to Apple
geographic markets for releases, Rights and Pricing, TapMetrics: Christopher Brown
Gift this App feature, Additional Promotion
giveaways, Additional Promotion
interviews regarding, tap tap tap: Phill Ryu, Grades: Jeremy Olson, Grades: Jeremy Olson
launch content for, Launch content
media outreach for, Website, Launch Checklist, Additional Promotion
mobile advertising, Additional Promotion
networks of apps, Additional Promotion
press releases, Launch Checklist
promo codes, Promo Codes, Additional Promotion
promotional pricing, Additional Promotion
researching technology trends for, Use Twitter
splash (landing) pages for, Email marketing
timeline for, What You Need to Use This Book, Building Your Marketing Crescendo, How to Use This Chapter
trends in, The Best New Way to Market...Doesn’t Exist
Twitter, Phase 1
uncontested market space, Blue Ocean Strategy
website for, Website, Launch Checklist
Marshall, Perry (author, Ultimate Guide to Google AdWords), Surveys and the “social” web
Mauborgne, Renée (author, Blue Ocean Strategy), Your Heart and Brain
Mechanical Turk, Surveys and the “social” web
media functions, in Apple’s apps, Fundamentals of all devices
media outreach, Website, Launch Checklist, Additional Promotion
memory, Summary
iPad, iPhone
iPhone, iPhone, iPhone
iPod touch, iPod touch
metadata for app, Rights and Pricing
Michael, Ariel (co-founder, Fileitup Media), Lumos Labs: Romain David
Milstein, Sarah (author, The Twitter Book), Surveys and the “social” web
Mobclix website, Gleaning insights through rankings, Digital Post: Mike Rundle
mobile apps. See apps, AppStoreHQ: Chris DeVore
mobile provisioning profile. See provisioning profile, AppStoreHQ: Chris DeVore
Mobilmeme, Inc., AppStoreHQ: Chris DeVore
Mockups for Desktop tool, Creating wireframes, Balsamiq Studios: Peldi Guilizzoni
Mover+ tool, Third-Party Tools
mtiks tools, Quantitative feedback
Multi-Touch features, The “touch” generation
multitasking, iOS 4

N

name of app, Your App’s Description, Checklist for App Store Submission
NDA (nondisclosure agreement), Agreements and protection
networks of apps, Additional Promotion
New Versions revenue model, Revenue models
Nielsen’s usability results for iPad, iPhone versus iPad
noncustomers, Blue Ocean Strategy
nondisclosure agreement (NDA), Agreements and protection
notifications, Multitasking
local notifications, Multitasking
push notifications, Fundamentals of all devices, iAd, PoweryBase: Dominik Balogh
NotifyMe app, PoweryBase: Dominik Balogh

O

offshore resources, Ways to save
Olson, Jeremy (designer, Skookum), Grades: Jeremy Olson
OmniGraffle, Creating wireframes
OnStartups website, Additional Resources
optimization, Repositories and source code
Organizer tool, Organizer, iOS SDK, Third-Party Tools
orientation of device, Fundamentals of all devices, iPad
O’Reilly Answers website, Additional Resources
O’Reilly, Tim (author, The Twitter Book), Surveys and the “social” web

P

paid advertising, Surveys and the “social” web
paid applications contract, Registration and Enrollment
Paid revenue model, Revenue models, Revenue models
partnerships, Ways to save
Pastebot app, Third-Party Tools
personality of app, Design
PhoneView tool, Third-Party Tools
Photos app library, Fundamentals of all devices
piracy checks, Quantitative feedback
Pixelmator tool, Third-Party Tools
plan (roadmap) for development, The Development Process
Plausible CrashReporter tool, Quantitative feedback
portfolios from team candidates, Vetting Help
PositionApp website, Gleaning insights through rankings
positioning statement, Finding crash logs on your computer
PoweryBase, Inc., TapMetrics: Christopher Brown
press releases, Launch Checklist
PressDoc tool, Launch Checklist
pricing, Pricing, Rights and Pricing
contract for paid applications, Registration and Enrollment
displaying on app website, Website
Gift this App feature, Additional Promotion
interviews regarding, Digital Post: Mike Rundle, tap tap tap: Phill Ryu
promo codes, Promo Codes, Additional Promotion
promotional pricing, Additional Promotion
processor, Summary
iPad, iPhone
iPhone, iPhone, iPhone
iPod touch, iPod touch
product manager, Product management
programming. See development, Launching Your App (Phase 5), Additional Promotion
promo codes, Promo Codes, Additional Promotion
promotional pricing, Additional Promotion
protection agreements, Agreements and protection
prototypes, Screens and Prototypes
Provisioning Portal, Registering a Device with the Provisioning Portal
provisioning profile, Registering a Device with the Provisioning Portal
push notifications, Fundamentals of all devices, iAd, PoweryBase: Dominik Balogh

Q

QA (Quality Assurance), Make Testing “Real”
qualitative feedback, Monitoring Feedback
quantifying (justifying) apps, Quantifying Your App
app type affecting, Revenue models
best case scenario, Your app’s best-case scenario
pricing affecting, Pricing
rankings affecting, Gleaning insights through rankings
revenue model affecting, Quantifying Your App
quantitative feedback, Monitoring Feedback, Qualitative feedback

R

rankings, Gleaning insights through rankings
ratings and reviews, App Store listing and customer feedback, Launch Checklist, Qualitative feedback
recruiting template, Where to Look
rejections of app, Version Information
reasons for, Version Information
remedying, Status and status history
release notes (changelog), Feedback and Bugs
releases, The Development Process
beta version of app. See beta testing, Your App Store App “Binary”
binary version of app, Your App Store App “Binary”
creating, Your App Store App “Binary”
uploading, App Summary and binary upload
date of, Ongoing awareness
actual Release Date, Ongoing awareness
Availability Date, setting, App Information, TapMetrics: Christopher Brown
development version, testing on device, Making Your App Better Before It Reaches the App Store
launching, Launching Your App (Phase 5), Grades: Jeremy Olson
numbering of, Tasks and tickets, Rights and Pricing
submitting to App Store, Checklist for App Store Submission, More “beta” testing
updates. See updates to app, Programming and integration
repositories, Programming and integration
researching apps, Looking at the Numbers, Digital Post: Mike Rundle
researching technology trends, Use Twitter
resources. See see books and articles; websites, iPhone
Retina display, iPhone
revenue models, Quantifying Your App, Mobclix: Krishna Subramanian
revenue sharing, Ways to save
review sites, Grades: Jeremy Olson
Review Sync tool, Creating wireframes
reviewers for app, Media outreach
reviews. See ratings and reviews, Grades: Jeremy Olson
Ries, Eric (“The Lean Startup” philosophy), Traits of the right customer
roadmap for development, The Development Process
rotation of device, Fundamentals of all devices, iPad
Rundle, Mike (developer, Digital Post app), Digital Post: Mike Rundle, Screenshot “sneak peeks”
Ryu, Phill (partner, tap tap tap), tap tap tap: Phill Ryu

S

Safari web browser, Fundamentals of all devices
Sales and Trends area, iTunes Connect, Qualitative feedback
screen. See display, Creating wireframes
Screenport tool, Creating wireframes
screenshots, Finishing touches, Feedback and Bugs
as marketing teasers, Screenshot “sneak peeks”
capturing to Camera Roll, Finishing touches, Feedback and Bugs
capturing with Organizer, Organizer, Third-Party Tools
editing, Third-Party Tools
submitting to App Store, Checklist for App Store Submission, Version Information
transferring to another device, Third-Party Tools
SDK, iPhone, iOS SDK
searching App Store, Categories and search
by keywords, Categories and search
by release date, Ongoing awareness
services, Apple, Fundamentals of all devices
skills and experience, Know Thyself and Thy Resources, Digital Post: Mike Rundle, Your App Team, Ways to save
Skookum, Grades: Jeremy Olson
SKU number for app, App Store Submission
Smith, Jeff (CEO, Smule), Smule: Jeff Smith
Smule, apps by, Blue Ocean Strategy, Smule: Jeff Smith
social media release, Launch Checklist
software developer. See developer; development team, Blue Ocean Strategy
Sonic Lighter app, Blue Ocean Strategy
Sophiestication Software, Sophiestication Software: Sophia Teutschler
source code, repositories for, Programming and integration
splash pages, Email marketing
spreadsheet. See roadmap for development, Additional Resources
Stack Overflow website, Additional Resources
standard controls, Design
status of app, Status and status history
Stencils app, Creating wireframes
strategy canvas, Blue Ocean Strategy
submitting to App Store, Checklist for App Store Submission, More “beta” testing
Subramanian, Krishna (co-founder of Mobclix), Digital Post: Mike Rundle
success of app, Digital Post: Mike Rundle, tap tap tap: Phill Ryu
characteristics for, Digital Post: Mike Rundle, tap tap tap: Phill Ryu
evaluating, Assessing Your App’s Future
likelihood of, You Have an App Idea...Now What?
support. See customer support, Surveys and the “social” web
surveys, Surveys and the “social” web
of customers, Surveys and the “social” web
of developer candidates, Where to Look

T

tap tap tap, tap tap tap: Phill Ryu
Tapbots, apps by, Tapbots: Paul Haddad and Mark Jardine
TapMetrics tools, TapMetrics: Christopher Brown, Quantitative feedback
TapMini tool, Quantitative feedback
Tapworthy: Designing Great iPhone Apps (O’Reilly), Design and Development
task completion, Multitasking
tasks (issues), tracking, Managing Your App’s Progress
technical architecture, Development
Technical Support Incident (TSI), Rejections and resubmissions
technical support. See customer support, Rejections and resubmissions
Teehan+Lax’s design templates, iPhone versus iPad
template for recruiting, Streamlining Solicitations
templates for design, iPhone versus iPad
testing, Installing through the iPhone Configuration Utility
beta testing, Installing through the iPhone Configuration Utility
feedback from, Make Testing “Real”, Finding crash logs on your computer, Hog Bay Software: Jesse Grosjean, Mariner Software: Michael Wray
for updates, Managing the scope of updates
recruiting testers for, Recruit beta testers
on a device, Making Your App Better Before It Reaches the App Store
product manager as tester, Your App Team, Product management
role of tester, AppStoreHQ: Chris DeVore
Teutschler, Sophia (founder, Sophiestication Software), Smule: Jeff Smith
text input. See keyboard functions, Costs
The Entrepreneur’s Guide to Customer Development (Cooper-Vlaskovits), Customer interviews
The Four Steps to the Epiphany (Cafepress.com), Who Are Your Customers?
The Twitter Book (O’Reilly), Surveys and the “social” web
TheyMakeApps.com website, Costs
third-party apps, Terms
tickets. See tasks (issues), tracking, What You Need to Use This Book, Building Your Marketing Crescendo, How to Use This Chapter
time required for development, Looking in the mirror, GetAppsDone.com: Davide Di Cillo, AppStoreHQ: Chris DeVore, Design and development tasks
timeline for marketing, What You Need to Use This Book, Building Your Marketing Crescendo, How to Use This Chapter
Todd, Bryon (author, Ultimate Guide to Google AdWords), Surveys and the “social” web
touch features of devices, Before That...Think First, Design Later
touch, iPod. See iPod touch, Rejections and resubmissions
TouchArcade website, Grades: Jeremy Olson
TSI (Technical Support Incident), Rejections and resubmissions
tuning, Repositories and source code
Tweeb app, Recruit beta testers
beta tester form for, Recruit beta testers
customer guidance in, Finishing touches
Four Actions Framework for, Blue Ocean Strategy
listing for, Your App’s Description, Your App’s Description
marketing for, Additional Promotion
pitches to social media, Media outreach, Media outreach
recruitment questionnaire for, Where to Look
release notes for, Feedback and Bugs
release numbering for, Tasks and tickets
roadmap for, Cutting features
teaser text for, Website
wireframes for, Creating wireframes
Tweetie app, Revenue models
Twitter, Advertising your splash page
advertising splash page, Advertising your splash page
clients, Use Twitter
feedback from, monitoring, Qualitative feedback
finding customers using, Surveys and the “social” web
keyword searches in, saving, Use Twitter
linking to, from app website, Website
lists, Use Twitter
marketing using, Your Marketing Crescendo
Twitter For Dummies (Wiley), Use Twitter

U

UDID (unique device identifier), Making Your App Better Before It Reaches the App Store, Installing Your App
Ultimate Guide to Google AdWords (Entrepreneur Press), Surveys and the “social” web
uncontested market space, Blue Ocean Strategy
unique device identifier. See UDID, App type, Digital Post: Mike Rundle
uniqueness. See innovation, App type, Digital Post: Mike Rundle
Universal apps, App type, Digital Post: Mike Rundle
updates to app, App Store listing changes
beta testing for, Managing the scope of updates
features in, deciding, Releases, Features, and Updates, Agile Web Solutions: Roustem Karimov, Managing the scope of updates
marketing for, Submitting your update to Apple
pricing of, Revenue models
submitting to App Store, More “beta” testing
updates to this book, Conventions Used in This Book
uquery website, Categories and search
usage waterfall, Smule: Jeff Smith
user experience design, Design
users. See customers, Blue Ocean Strategy

V

value innovation, Blue Ocean Strategy
versions. See releases, Vetting Help
vetting development team, Vetting Help
video recording in iPhone, iPhone, iPhone
Vlaskovits, Patrick (author, The Entrepreneur’s Guide to Customer Development), Customer interviews

W

Waiting for Your Cat to Bark? (Thomas Nelson, publisher), Who Are Your Customers?
We Rule app, Revenue models
web browser. See Safari web browser, Your app’s best-case scenario
websites, Your app’s best-case scenario
addressable markets, calculating, Your app’s best-case scenario
Agile Web Solutions, Agile Web Solutions: Roustem Karimov
analytics tools, Analytics, TapMetrics: Christopher Brown, Quantitative feedback
answer sites, Additional Resources
app design galleries, Finishing touches
app icon design, Design
app research tracking, Recap
app searches, Categories and search
appFigures platform, Lumos Labs: Romain David
Apple Developer Forums, Additional Resources
AppStoreHQ, AppStoreHQ: Chris DeVore
arrival announcements for apps, What’s coming
backup file extractor, Feedback and Bugs
Balsamiq Studios, Balsamiq Studios: Peldi Guilizzoni
blogging tools, Start blogging
categories of apps in App Store, Categories and search
compensation for surveys, Surveys and the “social” web
costs of app development, Costs
crash reporting, Quantitative feedback
customer support tools, Customer feedback and support
design templates, iPhone versus iPad
developers, finding, GetAppsDone.com: Davide Di Cillo
Digital Post app, Digital Post: Mike Rundle
email marketing tools, Email marketing
Fileitup Media, Lumos Labs: Romain David
Flurry, Flurry: Peter Farago
for app, creating, Phase 4, Launch Checklist
for this book, Conventions Used in This Book, Safari® Books Online, Additional Resources
game networks, Game Center
GetAppsDone.com, GetAppsDone.com: Davide Di Cillo
Grades app, Grades: Jeremy Olson
Hockey open source framework, Feedback and Bugs
Hog Bay Software, Finding crash logs on your computer
icon variation requirements, Translating wireframes to screens
Illusion Labs, iPad
iOS Dev Center, Registering a Device with the Provisioning Portal
iOS Reference Library, Additional Resources
iPad usability results, iPhone versus iPad
iPhone Configuration Utility, Installing through the iPhone Configuration Utility
iTunes Connect, App Store Submission
KISSmetrics, KISSmetrics: Cindy Alvarez
legal resources, Agreements and protection
Lumos Labs, Lumos Labs: Romain David
MacRumors website, Grades: Jeremy Olson
Mariner Software, Mariner Software: Michael Wray
Mobclix, Digital Post: Mike Rundle
number of devices running Apple iOS, Your app’s best-case scenario
piracy check tools, Quantitative feedback
PoweryBase, TapMetrics: Christopher Brown
Provisioning Portal, Registering a Device with the Provisioning Portal
rankings of apps, Gleaning insights through rankings
ratings prompt tools, Other tools for feedback
rejection of apps, avoiding, Version Information
repositories, Repositories and source code
screenshot tools, Third-Party Tools
simultaneous touch events supported, The “touch” generation
Smule, apps by, Smule: Jeff Smith
social media releases, Launch Checklist
Sophiestication Software, Smule: Jeff Smith
splash (landing) pages, Email marketing
survey tools, Surveys and the “social” web
tap tap tap, tap tap tap: Phill Ryu
Tapbots, Tapbots: Paul Haddad and Mark Jardine
TapMetrics, TapMetrics: Christopher Brown
task (issue) tracking, Tasks and tickets
technology articles, Use Twitter
TouchArcade website, Grades: Jeremy Olson
Twitter clients, Use Twitter
wireframing tools, Creating wireframes
Wegener, Jonathon (author, “The Definitive Guide to iPhone App Market Sizing”), Your app’s best-case scenario
WiFi, Fundamentals of all devices, iPad
wireframes, Understanding Wireframes
creating, Creating wireframes, Balsamiq Studios: Peldi Guilizzoni
translating to screens, iPhone versus iPad
Wray, Michael (president, Mariner Software), Hog Bay Software: Jesse Grosjean